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Passionate followers of the pop sensation are creating a noticeable rise in popularity at a European museum that houses a portrait of the Shakespearean heroine Ophelia, newly referenced in a song and music video from Swift's latest record "Her newest album".

The Hessische Landesmuseum in the mid-region Germany's town of the German city received hundreds more visitors than typical over the past weekend, as enthusiasts hoped to observe the original version of the artwork that opens the visual for "the recent track".

In the music video, which has been streamed exceeding 65 thousand occasions on the video platform, the image transforms, with the artist at its heart.

"We are delighted by this attention - it's a lot of fun," a gallery official remarked.

The spokesperson mentioned that one family had come from the upper German city of this major city, a extended drive from there, while a portion of the guests were international visitors from a nearby army base.

The spokesperson clarified that Swifties learned the artist's painting - estimated to date to the year 1900 - was there when the gallery employees, noticing the likeness, published an invitation on their online platform inviting any Swift fans to join a special guided visit.

The story then went viral online, the institution reported.

Social media updates describing the portrait's whereabouts garnered numerous of engagements, much greater than the hundred or so of likes that many of its posts usually receive.

In the classic play, this female figure, his wife, a youthful noblewoman from the Scandinavian country, suffers a breakdown and dies in water.

While less well-known than John Everett Millais's artwork of this figure, the depiction also depicts a female figure in a flowing gown lying drowned in a body of water, encircled by flowers.

The picture is echoed on Taylor Swift's record artwork, which shows her incompletely underwater in water.

"We are astonished and pleased that the artist employed this artwork from the institution as influence for her visual," a museum director expressed.

"This presents, of course, a wonderful possibility to draw visitors to the gallery who haven't discovered us previously."

"Swift's new album" earned the Britain's largest debut week of 2025, after selling 304,000 copies in the opening one week.

In the America, it earned over 4 countless corresponding record units in the U.S. in its opening week, according to the music chart, surpassing the milestone held by this artist with her album "25" in the past.

The album is Swift's another record to top the UK rankings in the current year, subsequent to "Lover (Live From Paris)" in February and "another Swift album", when it returned to the top spot in April.

It is also the first original album Swift has issued since she revealed her planned marriage to football player Travis Kelce in August and shared in the spring that she had regained ownership over her earlier recordings.